Pro-moderation campaign group Club Soda believes there is an opportunity for growth in low-alcohol drinks, though it is currently being masked by alcohol-free sales and a lack of clarity on what exactly constitutes a low-abv serve.
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In last month’s article for Harpers, I considered the potential for huge disruption in the UK wine trade from new rules that will allow the blending and processing of wines imported in bulk. They raise the possibility of making drinks that have all the taste and packaging characteristics of established wines while not being subject to the historic restrictions for making them.
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The demand for no/low alcohol brands surged across key global markets in 2021, with consumer interest no longer confined to seasonal trends like Dry January.
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The growing no/low-alcohol cocktail category has seen some serious innovation as bars and consumers seek more substance in their drinks. Clinton Cawood reports on the latest trends
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In an extended soapbox this month, Vickie Rogerson, MD of specialist food and drink communications agency North PR and former head of food and BWS PR at Asda, makes the case for radically improved no and low alcohol labelling.
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Consumer demand for no and low alcohol products and ready-to-drink is on the rise both globally and in the UK. But how long will this growth continue? Jo Gilbert looks ahead.
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As the trade measures up to extraordinary times and swings through summer, leading businesses and operators take stock of trading conditions in the new normal.
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Majestic has reported booming sales of no/low beer and wine during last month boosted by ‘biggest ever’ dry January.
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Nicolas Feuillatte has pinpointed the burgeoning no/low category as a key rival for the Champagne market going forward.
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Sales of no- and low-alcohol drinks in the on-trade have risen nearly 50% in the last year, according to a new report from food-and-drink sector analysts CGA.
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Three years on from Seedlip’s launch, moderation is on the up while the number of regular wine drinkers in the UK is going down. Low and no alcohol might be the category the wine trade didn’t want, but it’s here to stay, says Jo Gilbert
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Virgin Atlantic has partnered with distilled non-alcoholic spirit brand Seedlip and Fever-Tree to launch what it claims to be the first onboard no and low cocktails menu.
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Freixenet has launched an alcohol free sparkling wine range to tap the trend for low and no alcohol drinks.
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Kingsland Drinks has called for the trade to do more to tap into the modest value growth in sales witnessed over the summer, with innovation and new formats key to winning over new drinkers in the wine category.
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Diageo’s The Future of Drinks trends session at its World Class global bartending finals in Berlin earlier this week predicted that low and no alcohol alternatives would continue to grow, with younger consumers driving the change.
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Black Tower is expanding its low alcohol offering in a bid to boost its appeal to health-conscious millennials at Christmas.
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MPs are gathering in the House of Commons today to tackle the “confusing” labelling of low alcohol and alcohol-free drinks.
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Low- or no-alcohol products are no longer resigned to Dry January. Jo Gilbert reports on how waistband- and hangover-friendly alternatives are fast becoming one of 2018’s top trends
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Borough Wines & Beers has joined forces with Surendran & Bownes distillery to develop a 0% abv gin as part of a strategy to align its portfolio with the trend for low and non-alcoholic drinks.
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